ABOUT THE BRAND

BASED ON LOVE is a collection of daily essentials. Founded by Maximilian Wiesent in 2019, the brand ever since then stood for its name, always talking about ideas to create pieces with love and dedication that are missing in his own closet. The idea of Contemporary streetwear, produced and refined in Europe, using only the highest quality fabrics to deliver ready-to-wear collections for men and women. Based on Love celebrates the youth and minimalism through simple yet extraordinary essentials for everyday and everywhere.