ABOUT THE BRAND

BASED ON LOVE, founded back in 2016 by two best friends in an old basement, the brand ever since then stood for it's name: always talking about ideas to create pieces with love and dedication that are missing in their own closet. Contemporary streetwear, produced and refined in Europe, using only the highest quality materials to deliver ready-to-wear collections for men and women. Based on Love celebrates the youth and minimalism through simple yet extraordinary essentials.